SRAM

Fairly new on the scene, SRAM is now a dominating force in the bicycle component industry. Out of the gates as a start-up, SRAM introduced the Grip Shift gear-change method and technology to the road bike market in 1988. Based in Chicago, the company has state-of-the-art manufacturing in Schweinfurt Germany and Taiwan.

SRAM manufactures component technology so smooth, you can’t tell where you stop and performance starts. Are you thinking it…or did the shift lever just figure it out? The “ghost in the machine” idea gets more convincing as each slight mental activity translates into immediate, crisp action. SRAM delivers a smooth-shifting experience for road and mountain bikers alike. SRAM brakes, rear derailleurs, front derailleurs, cranksets, and bottom brackets provide equally brilliant performance.

We appreciate that this company makes incremental enhancements and perpetual improvements every season. Continuous enhancement to each detail means you experience the ultimate ride on drivetrain nirvana.

SRAM…it just keeps getting better.